/ use cases / real-estate-crm
Real Estate
CRM
Automation
Dashboards
Integrations

Real Estate Agency: Property Sales CRM & Lead Tracker

A boutique real estate agency on the Costa del Sol was managing property listings in spreadsheets, leads in a basic CRM, and client communication through separate email tools. We built a unified platform that centralizes property management, automates lead nurturing, and provides real-time sales pipeline visibility.

€8,400

Annual Savings

20 months

Break-even Time

8h/week

Time Saved

€14,000 - €18,000

Build Cost Range

Note: Screenshots contain intentionally altered data to protect client confidentiality.

Before (Subscriptions)

Salesforce Essentials(5 seats)
€350/mo
Mailchimp Pro
€120/mo
Idealista Premium
€230/mo
Monthly Total€700/mo
Annual Total€8,400/yr

Pain Points

  • Property data scattered across spreadsheets and listing portals
  • Manual lead follow-ups causing missed opportunities
  • No unified view of sales pipeline across agents
  • Per-seat CRM pricing scaling with team growth

After (Custom Build)

One-time build cost€14,000€18,000
Ongoing (hosting/maintenance)~€60/mo

Included Modules

Property ManagementLead PipelineViewing SchedulerAutomated Outreach

Integrations

Supabase (PostgreSQL)Resend (Email)Google CalendarGoogle Maps API

Cumulative Net Savings

Year 1-€8,320
Year 2-€640
Year 3+€7,040

* Assumes €8,400/year subscription cost replaced with €16,000 one-time build + €720/year maintenance

/ solution

What We Built

Property Management

Centralized property listings with photos, pricing, and status tracking across multiple portals.

Lead Pipeline

Visual sales pipeline with automated lead scoring and follow-up reminders.

Viewing Scheduler

Integrated property viewing calendar with automated confirmation emails and reminders.

Automated Outreach

Template-based email sequences triggered by lead status changes and property matches.

/ impact

Results & Impact

  • Reduced software costs by €8,400 annually
  • Replaced 3 subscription tools with one unified system
  • Achieved break-even in just 20 months
  • Saved 8 hours per week on manual tasks
  • Eliminated data silos and manual syncing
  • Full ownership with no vendor lock-in

€25,200

Projected 3-year savings

Want Similar Savings?

Let's discuss how we can build a custom solution for your business.

Final pricing depends on specific requirements and scope.